“Black Beatles” has become the unofficial soundtrack of the Mannequin Challenge, a new viral craze in which people remain motionless while being filmed in amusing and impressively unsustainable positions. The #MannequinChallenge hashtag has been used over 2 million times on Twitter; Rae Sremmurd performed the stunt themselves at a Denver concert on Nov. 3, and have been saluting schools, celebs and twists on the challengevia their social media feeds. Although “Black Beatles” was not used in what appears to be the first Mannequin Challenge video — filmed at Edward H. White High School in Jacksonville and posted on Oct. 26 — the single has since been linked to hundreds of the clips, and its streaming numbers have skyrocketed because of the connection.
the biggest hit of both Rae Sremmurd and Gucci Mane’s careers is now linked to being the sequel of the Ice Bucket Challenge. Rae Sremmurd, Gucci Mane and producer Mike WiLL Made-It concocted one of the most popular singles of 2016.
Mike WiLL has concocted some downright peculiar beats for Rae Sremmurd’s Swae Lee and Slim Jxmmi outside to “Black Beatles.” The bleep-bloop of “Unlock The Swag” and sparse, groaning “No Type” beat helped make the duo’s 2015 debut SremmLife so compelling, while this year’s SremmLife 2 is highlighted by bizarre piano hooks (“By Chance”) and zonked-out synths (“Do Yoga”). Yet “Black Beatles” finds a way to sound even more outlandish: it pairs the duo’s main appeal, euphoric adolescence, with a psychedelic haze that’s surreal even for their standards. Compared to the other 2016 trap hits, the “Black Beatles” beat glides, with a ticking rhythm and synths that sound inviting.